About the barometer

The way it works and how to become part of it.


The Stockholm Tourism Barometer gives an overview of the current development of tourism in Stockholm based on different indicators such as registered bednights, incoming passangers at the nearby ariports and harbours, as well as the number of visitors at different attractions in Stockholm. The Tourism Barometer is not only a tool used in Stockholm, but also in other European cities such as Berlin, Bordeaux, Copenhagen, Toulouse and Aarhus. The Tourism Barometer was developed in Amsterdam.

The Stockholm Tourism Barometer offers an unique gathering of information presented by different partners and provides a comparing tool for identifying the latest trends and correlations for decision makers in public and private orgnaizations within the tourism industry. The access of information varies depending on the agreements between the Stockholm Tourism Barometer (Visit Stockholm) and the partner, while public statistics are presented and available for all users.

The bednight statistics are presented and processed by Statistics Sweden (SCB) while the incoming airport passengers (Arlanda, Bromma, Skavsta and Västerås) are presented by Transportstyrelsen and classified as public information, togheter with the population of the city. The numbers of visits for the different attractions are currently based on nineteen museums, but the number of joined partners are steadily increasing. 

Do you want to become a partner and share data (and get loads of data in return)?

Please contact Magnus Hessbo, Marketing Manager Business Intelligence (Visit Stockholm AB):

As a Barometer Partner, you update the barometer on monthly basis. When adding data, you get access to all other data within the barometer. You can compare your own figures to other partners, but also to the Stockholm average. All data is for internal use only. Please contact Visit Stockholm if you have questions regarding sharing data. 

The Stockholm Tourism Barometer is managed by Visit Stockholm - a company within Stockholm Business Region (SBR). You can learn more about SBR here:
Learn more about Stockholm - The Capital of Scandinavia:


Participating Museums (19):

ABBA The Museum
Aquaria/Aquaria Water Museum
Etnografiska museet/The Museum of Ethnography
Nordiska Museet/The Nordic Museum
Polismuseet/The Police Museum
Prins Eugens Waldemarsudde/Prince Eugen's Waldemarsudde
Riksidrottsmuseet/The National Sports Museum of Sweden
Sjöhistoriska museet/The Maritime Museum
Skansen/Skansen Open-Air Museum
Spritmuseum & Absolut Art Collection
Tekniskamuseet/National Museum of Science and Technology
Thielska Galleriet/The Thiel Gallery
Vasamuseet/The Vasa Museum


Photographer: Jeppe Wikström